Copywriting & Content

 

If you’re struggling to articulate what you do or you need help generating more frequent content for your website, blog, emails and social feeds, I can give you the right words and visuals to grow your business.

 

Yes, AI can help with the right prompts, but people are already spotting the repetitive, uninteresting AI-generated content that is saturating your market place. When they see it, they go elsewhere.

To stand out for the right reasons, you need to do content differently and bring the human element back in.

If writing, design and video production are not your bag but you don’t want to leave it all up to a machine to do it for you, I can help.

I’ve been writing, editing and creating websites, blogs, adverts, articles, newsletters, videos and more for 25 years. This, combined with my academic studies into human psychology and my work in digital, means I know what it takes to make content that resonates, while ticking the SEO boxes to make it algorithm-friendly.

 

Want human-made content designed to engage people on a deeper level?

Let's Chat

Storytelling (and why you need it)

Storytelling isn’t just for fiction writers; it’s now an essential ingredient for brand building, engagement, effective PR/journalism, website copy and content across all the digital and print channels.

 

With so much copycat content out there (thanks, AI), people are craving something real. They want the stories behind a business to hold interest and build trust.

 

If you have knowledge you want to impart, a personal journey you want to share or an idea you want to bring to life that sits behind your product or service, I can help you turn that into a riveting read.

 

You talk, I’ll write…

Whilst I love to dive into research and write for hours on any number of subjects, I also love to listen.

 

If you’re happy to talk about what you know, your business, where you’ve been or what you believe in, I can turn all of that into web content, articles, case studies and stories others will want to read.

 

I have the ability to read between the lines, ask the right questions, fill in the gaps and absorb every word you say in a way that captures your personality and engages those who care about your story. Let me turn what’s in your head into messages with impact.

Contact me for an initial chat.

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CONTENT CREATION SERVICES

From engaging website copy and attention-grabbing articles to on-trend blogs, illuminating interviews, captivating case studies, educational guides and shareable content, I’ll write the words you need or show you how to do it yourself (with or without help from AI):

 

  • SEO web content (optimised with keywords to help appear higher in Google without ads)
  • Editing and optimisation of your existing copy and adding the human into AI copy
  • Blog ideas, research, writing and optimisation
  • Social media content and analytics
  • Newsletters – copywriting, design and distribution
  • Emails – intros, sales, service and CRM
  • Articles and press releases
  • E-Books, white papers, guides & infographics
  • Case studies – interviews and copywriting
  • Brochures, leaflets & coffee table books
  • Magazines – research, writing and editing
  • Adverts (print ads, Google ads & social ads)
  • Course content and materials
  • Video production and editing
  • Creative direction and help with the design of brochures, ads and event materials
  • Scripts for podcasts and radio
  • Surveys and interviews
  • Presentations and proposals
  • App content (UX Copwriting)
  • Development of company tone, style and positioning
  • Copywriting training for business owners and marketing teams

 

Contact me for a chat and quick quote.