for the Built Environment
The marketing landscape has never been more complex. You’re not alone if the vast choice of channels and platforms, tactics, strategies and tools feels overwhelming (it even confuses a few marketers).
From content strategy, email marketing, social media and PR to online advertising, SEO web content, videos, webinars and downloads, it’s tempting to do it all in the hope that something sticks (or do absolutely nothing out of sheer panic).
I’ll show you where to focus your efforts for the greatest return…
Every marketing channel requires a different approach, just as your email campaigns and press releases will require different content to your website, blogs, PPC ads and social feeds. I’ll get to know your business and audience fast, delving into the data to create a hard-hitting digital strategy to build your business.
By scheduling clever, targeted and optimised content for every platform and customer profile, I’ll help you to build your brand online and drive more people to your website, event, app or social profile for more shares, clicks, enquiries and sales.
How much support do you need?
- Most clients employ me on retainer or interim management basis to form their marketing strategy and manage their digital marketing on an ongoing basis, just as their own in-house marketers would, however each support package is designed around their business.
- For some, I support their teams with content creation, copywriting and editing. For others, I work as their Marketing Manager, Lead or Strategist, handling everything from launch/growth plans to analytics, PR campaigns, content strategy, events, advertising and ongoing content marketing. Read their reviews
- Alternatively, if you want to manage your own marketing but need direction, ideas, problem solving and strategic advice, coaching support may be a better option.
It’s up to you. What does your business need most?