Powerful Copywriting

for Interior Designers & Property Professionals

 

 

You work in highly visual industry – and a competitive one at that.

 

Whilst much of your initial ‘sell’ will be influenced by your photography, you need to tell people why you and your designs are better.

 

That’s a big ask for a photo.

 

If you really want to win, you need strong words too.

Why words matter in your business

 

Using the right words alongside your images will cut through the competitive clutter and set you apart, but they can do so much more for your business growth too…

 

CONVERSION – They’ll bring your work to life and resonate with your readers on an emotional level, which is more likely to result in enquiries. They’ll also help you to convert those enquiries into work.

 

DETAILS – They’ll highlight the key features of your designs and draw people’s attention to your unique approach and talent. The’ll direct people to the details you want them to notice.

 

ATTENTION – They’ll grab the attention of potential clients, partners, search engines, algorithms, award judges, funding decision makers, online audiences and more.

 

PORTFOLIO – They can demonstrate your knowledge, expertise and creativity – even if you don’t have a large portfolio. If you don’t have a portfolio at all, words will also fill the gap and help you pitch your talents when starting out.

 

SEO – The right words will engage your visitors, attract followers and tick all the SEO boxes so that you appear at the top of Google or social algorithms, with or without paid advertising.

 

MEDIA & AWARDS – The content you use on your website, in your social feeds, ads, blogs and awards applications will get you noticed, published and shortlisted for prestigious awards – and propel your business forward quicker than you think.

 

Put simply, words can make or break your marketing strategy.

 

writer editor interior design
marketing coach interior property

I provide specialist copy, content and SEO coaching to interior designers, architects, property professionals, furniture makers and organisations in the built environment.

 

Having worked as a writer, copywriting trainer and editor in your industry for many years, I can show you how to influence, inspire and educate your audience with great copy.

 

If you need help communicating the features of your project, business or ideas, I can show you how.

 

In each copywriting coaching session, we’ll brainstorm strong ideas for your content and I’ll guide you on how to find your voice, structure your content and use words to convince and engage.

 

I’ll help you turn an empty page into an interesting one, and I’ll let you into the secrets and techniques of marketing copywriters to make your content visible online.

Learn how to…

  • Write optimised content for your website and social platforms
  • Craft magazine features, advertorials and press releases
  • Generate article and blog ideas, research, writing and SEO
  • Write, design and publish engaging newsletters
  • Create social media hooks and stories
  • Write outstanding awards and funding applications
  • Create books, presentations, white papers, guides & infographics
  • Produce interesting case studies and project write-ups
  • Make brochures, leaflets & coffee table books
  • Write internal communications to inspire change
  • Create organisational signage, displays and posters
  • Develop and promote course content and materials
  • Write scripts for podcasts and audio
  • Create surveys, polls and questionnaires
  • Write high-impact presentations, pitches and proposals
  • Write for UX and voice search content

Looking for a copywriter?

If you need an interiors or property copywriter, please get in touch. If my waiting list is full, I can recommend some brilliant writers who may be able to help.